Top 10 Ecommerce Sites in Indonesia

Indonesia is blazing hot for Ecommerce in the ASEAN region. This vast country in terms of distributed area and population size boasts several large players who are already reaping the benefits of the country’s explosive digital growth. Without a clear winner in the space, this market is promises newcomers with unrivalled opportunities for success.
Below are the top 10 sites for this market according to SimilarWeb.

1 – Tokopedia
Monthly Traffic Estimate: 148,500,000
Website: tokopedia.com
Tokopedia is the largest online marketplace in the country, enabling businesses and individuals to set up and run their own online stores. It has received funding for more than US $100 million from Japan’s Softbank and American tech venture capital firm, Sequoia Capital.

2 – Shopee Indonesia
Monthly Traffic Estimate: 95,300,000
Website: shopee.co.id
Shopee is a primarily mobile, diversified online shop also providing a regular web shopping experience. It is one of the most aggressive players in the region, and a major platform throughout. Shopee is also active in Taiwan, Thailand, Singapore, the Philippines, Vietnam, as well as in Malaysia.

3 – Bukalapak
Monthly Traffic Estimate: 95,100,000
Website: bukalapak.com
Bukalapak is one of the leading online marketplaces in Indonesia, providing an e-commerce platform for brands and individuals to easily buy and sell online. Bukalapak boasts the ease and reliability of its platforms, and provides additional financial guarantees to its customers.

4 – Lazada Indonesia
Monthly Traffic Estimate: 47,800,000
Website: lazada.co.id
An undeniable leader of e-commerce in Indonesia, with a presence in Thailand, the Philippines, Singapore, Malaysia and Vietnam, Lazada is an online department store and marketplace for retailers to sell their own products. Founded in 2011 by Rocket Internet, the Chinese e-commerce giant Alibaba acquired a controlling stake in Lazada and its operations in Southeast Asia in 2016.

5 – Blibli
Monthly Traffic Estimate: 34,200,000
Website: blibli.com
Blibli is an online shopping mall with a diversified offer of products from computers and gadgets, fashion, health and beauty, mother and child, home and decoration, automotive. It also provides visitors and customers with special promotions, tickets and vouchers.

6 – Orami
Monthly Traffic Estimate: 9,050,000

Website: orami.co.id
Orami is a specialized e-commerce platform providing baby-care, family and home products. It proposes an efficient and cheap solution for Malaysian to do their shopping from home for a wide range of products including baby clothing, hygiene, food and nutrition, toys and accessories, as well as a series of related services.

7 – JD.id
Monthly Traffic Estimate: 8,600,000
Website: jd.id
A diversified online department store, JD.id provides a variety of products categories such as fashion, electronics and gadgets, family and health. Launched in November 2015, JD.id is a subsidiary of the Chinese e-commerce company JD.com, also known as Jingdong.

8 – Bhinneka
Monthly Traffic Estimate: 5,950,000
Website: bhinneka.com
Bhinneka is a chain of specialized department stores providing computers and gadgets, electronics, home appliances and electric accessories and tools. A pioneer of e-commerce in Indonesia, Bhinneka has developed its web platform to sell these products online.

9 – Sociolla
Monthly Traffic Estimate: 4,400,000
Website: sociolla.com
A specialized e-commerce store, Sociolla provides beauty and cosmetics products through their online shopping website for Indonesian women. It offers a complete online shopping destination for authentic and quality products including makeup, skin care, hair care, fragrance and beauty tools.

10 – Zalora Indonesia
Monthly Traffic Estimate: 3,750,000
Website: zalora.co.id
Zalora is the largest e-commerce site in Southeast Asia specialising in fashion. The platform enables fashion brands to sell their products to the site’s visitors. Zalora was also founded in 2012 by Rocket Internet; it is active in Singapore, Malaysia, Brunei, the Philippines, Thailand, Vietnam, Hong Kong and more recently, Taiwan.