Back in December of 2018, I wrote a piece about how Shopify, as a SaaS platform could combine it’s collective stores together into a single marketplace offering for customers and perhaps provide an alternative to Amazon for shoppers. This week, …
There is a concept in economics called elasticity. Can elasticity be applied to Customer Experience (CX)? To what degree does friction in the customer journey impact sales? Before the ‘Virus’, when times were good, it was easier for companies to …
Massive change is being forced upon us. The inertia that drove company and customer behaviour has been disrupted. Companies are being forced to make choices and customers are watching. A couple of months into the COVID-19 disruption and my inbox …
Imagine, that it would need to take a global pandemic to force companies to think about their customers needs. The disruption to work practices as a result of COVID-19 has exposed many business practices that existed because of short term …
I’ve seen a few threads on LinkedIn recently that suggest that one reason for not selling online is that it’s too competitive. Ecommerce is disruptive. If your business model or value proposition makes you uncompetitive in a more transparent market, …
People often ask, what is the best recipe for ecommerce success? A baking or cooking analogy is a good one for a digital project – easy to understand and relate to. So let’s roll with it. This post is not …
B2B Ecommerce Revisited. If you think that Ecommerce for consumers is big business, you would be right. But, B2C is a fraction of the market that B2B ecommerce. According to research by BigCommerce, 72% of buyers would prefer to research …
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