How do you build a unicorn platform business that scales massively without overhead? One way is to use a Software as a Service (SaaS) model. But perhaps this acronym needs to be renamed to SaaSS – or Service as a …
Back in December of 2018, I wrote a piece about how Shopify, as a SaaS platform could combine it’s collective stores together into a single marketplace offering for customers and perhaps provide an alternative to Amazon for shoppers. This week, …
We’ve spoken about the essentials. The ingredients you need to get your ecommerce project going. But there is more than one way to bake a cake – different fillings, different toppings, different flavours, different presentation options…. Ecommerce is the same. …
What is the point of Branding? Why invest so much time and effort for such a long-term payback? One of the answers could be that a brand provides some buffer or protection from criticism that would otherwise be exposed during …
Our ‘Ingredients for Ecommerce Success‘ series of articles was originally inspired by a single slide in a training course developed by Aquitude about ‘Print on Demand’ (POD) e-commerce. As such, it assumed that when choosing your POD partner, fulfillment and …
There is a concept in economics called elasticity. Can elasticity be applied to Customer Experience (CX)? To what degree does friction in the customer journey impact sales? Before the ‘Virus’, when times were good, it was easier for companies to …
Massive change is being forced upon us. The inertia that drove company and customer behaviour has been disrupted. Companies are being forced to make choices and customers are watching. A couple of months into the COVID-19 disruption and my inbox …
What are the Íngredients for Ecommerce Success‘? Many people think that ecommerce projects are held up for technical reasons, but more often than not, delays are caused by a lack of content. What is Content? It is important to define …
In the last article, we gave you some tips on how to choose an ecommerce platform. Now that you’ve decided which solution you are going to use, you will probably have to extend its functionality using plugins, apps and integrations. …
ACEDE”s premier training partner, Aquitude has created a series of free online training courses, designed to help companies adapt to the disruption caused by COVID-19 – they call it ‘Head Start‘. Head Start : Free Online Training from Aquitude The …
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