What do you need to get ecommerce right? What are the Ingredients for Ecommerce Success? So far, we have looked at things that are fundamental to having a sustainable business, things like understanding your Value Proposition and deciding what Products …
Imagine, that it would need to take a global pandemic to force companies to think about their customers needs. The disruption to work practices as a result of COVID-19 has exposed many business practices that existed because of short term …
Our list of ‘Ingredients for Ecommerce Success‘ was written for a free training course about starting a print-on-demand store as a side-hustle during the early days of the COVID-19 pandemic. It is not in order of importance. If it was, …
This series of articles – ‘Ingredients for Ecommerce Success‘ was inspired by the early days of the effects of COVID-19, with people forced to find alternative sources of income and companies needing to get online to maintain some orders and …
I’ve seen a few threads on LinkedIn recently that suggest that one reason for not selling online is that it’s too competitive. Ecommerce is disruptive. If your business model or value proposition makes you uncompetitive in a more transparent market, …
Some of the Ingredients for Ecommerce Success we have covered so far can be applicable both offline and online. While you might already have some social media presence, linking it to your ecommerce store can have great benefits. Own Your …
As part of the ‘Ingredients for Ecommerce Success‘ Series, we wrote a piece about how a Brand helps you to deliver your Value Proposition in a more consistent way and if done right, allow you to differentiate your offer in …
Welcome back to our ‘Ingredients for Ecommerce Success’ Series. In our previous article, we looked at how your Value Proposition and understanding of your customer affected which products you should sell. But merchandising a product online requires some more ingredients. …
Many people say that you should start your Ecommerce Ingredients List with your products. Products comes in at 6 on our list. We believe that starting with your Value Proposition and understanding your customers should dictate which products and services …
So far in our list of Ingredients for Ecommerce Success we have looked at Value Proposition, Budget and Brand – fundamentals for every business – online or offline. This article is for companies that are at the very beginning of …
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