Our ‘Ingredients for Ecommerce Success‘ series of articles was originally inspired by a single slide in a training course developed by Aquitude about ‘Print on Demand’ (POD) e-commerce. As such, it assumed that when choosing your POD partner, fulfillment and …
This series of articles – ‘Ingredients for Ecommerce Success‘ was inspired by the early days of the effects of COVID-19, with people forced to find alternative sources of income and companies needing to get online to maintain some orders and …
Welcome back to our ‘Ingredients for Ecommerce Success’ Series. In our previous article, we looked at how your Value Proposition and understanding of your customer affected which products you should sell. But merchandising a product online requires some more ingredients. …
Many people say that you should start your Ecommerce Ingredients List with your products. Products comes in at 6 on our list. We believe that starting with your Value Proposition and understanding your customers should dictate which products and services …
Number 1 on our Ingredients for Ecommerce Success list was ‘Value Proposition‘. Closely related to that, in fact, your value proposition all wrapped up into a single intangible asset is your brand. Why is Brand so important to Ecommerce success? …
The next installment in our ‘Ecommerce Ingredients List‘ Series… If A is for A Value Proposition, then B is for Budget. As an Ecommerce consultant, the hardest part about recommending a solution to a client is guessing how much money they …
People often ask, what is the best recipe for ecommerce success? A baking or cooking analogy is a good one for a digital project – easy to understand and relate to. So let’s roll with it. This post is not …
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