How do you build a unicorn platform business that scales massively without overhead? One way is to use a Software as a Service (SaaS) model. But perhaps this acronym needs to be renamed to SaaSS – or Service as a …
What is the point of Branding? Why invest so much time and effort for such a long-term payback? One of the answers could be that a brand provides some buffer or protection from criticism that would otherwise be exposed during …
There is a concept in economics called elasticity. Can elasticity be applied to Customer Experience (CX)? To what degree does friction in the customer journey impact sales? Before the ‘Virus’, when times were good, it was easier for companies to …
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