Number 1 on our Ingredients for Ecommerce Success list was ‘Value Proposition‘. Closely related to that, in fact, your value proposition all wrapped up into a single intangible asset is your brand. Why is Brand so important to Ecommerce success? …
Have you ever watched a TV chef whip up a meal in 10 minutes? Somewhere in the background, someone has prepared all the ingredients for the recipe – sourced, washed, chopped, weighed… Whichever recipe you use to start selling online, …
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