What is the point of Branding? Why invest so much time and effort for such a long-term payback? One of the answers could be that a brand provides some buffer or protection from criticism that would otherwise be exposed during …
Massive change is being forced upon us. The inertia that drove company and customer behaviour has been disrupted. Companies are being forced to make choices and customers are watching. A couple of months into the COVID-19 disruption and my inbox …
As part of the ‘Ingredients for Ecommerce Success‘ Series, we wrote a piece about how a Brand helps you to deliver your Value Proposition in a more consistent way and if done right, allow you to differentiate your offer in …
Number 1 on our Ingredients for Ecommerce Success list was ‘Value Proposition‘. Closely related to that, in fact, your value proposition all wrapped up into a single intangible asset is your brand. Why is Brand so important to Ecommerce success? …
If you ask a Brand person how customers discover brands in 2020, you would get a different answer from every consultant you asked. But what does the data say? The answers might surprise you. This week, the ACEDE Partner Network …
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