Aquitude and Gametize are partnering with to bring you a talk on Gamification for Consumer Engagement & Advocacy.
Consumer engagement covers every part of the customer journey, from awareness to retention, advocacy, and beyond. In this age of connectivity and social media, many organizations have turned to gamification to engage and build advocates out of their customers.
In today’s climate, influence and authenticity are key. 84% of millennials say user-generated content (such as testimonials and reviews) have at least some influence on what they buy, and social influencers are just one example of new ways to gain trust among customers.
In this two-hour session, we will explore how gamification can be used for marketing to build consumer engagement and loyalty, and equip you with the tools you need to make your gamification campaign a success.
Great for you if you are:
- External Marketing Consultant/Agency looking for engagement tools
- Marketing Executive looking for ways to power up engagement for your organization’s campaigns and programs
- Thinking of creating a community advocacy campaign
- Thinking of using gamification for all sorts of marketing use cases, e.g. customer loyalty, customer advocacy
Agenda:
- 6PM-6:30PM: Registration
- 6:30PM-7:15PM: Christina from Aquitude will share on the tools and mindset needed to get started on gamifying your consumer engagement strategies, including goal-setting, gathering the right people, and resource management
- 7:15PM-8:00PM: Sharing of use cases of successful implementations of gamified consumer engagement initiatives by Keith from Gametize, including learning points
- 8:00PM-8:15PM: Brainstorming session, where participants can get started on creating a gamification strategy for their chosen use case
- 8:15PM-8:30PM: Q&A and Networking
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