How do you build a unicorn platform business that scales massively without overhead? One way is to use a Software as a Service (SaaS) model. But perhaps this acronym needs to be renamed to SaaSS – or Service as a …
There is a concept in economics called elasticity. Can elasticity be applied to Customer Experience (CX)? To what degree does friction in the customer journey impact sales? Before the ‘Virus’, when times were good, it was easier for companies to …
Imagine, that it would need to take a global pandemic to force companies to think about their customers needs. The disruption to work practices as a result of COVID-19 has exposed many business practices that existed because of short term …
B2B Ecommerce Revisited. If you think that Ecommerce for consumers is big business, you would be right. But, B2C is a fraction of the market that B2B ecommerce. According to research by BigCommerce, 72% of buyers would prefer to research …
ACEDE is proud to present a new series of Instructor-Led, 1 day Training Courses delivered by our premier training partner Aquitude. The interactive online courses reflect demand for skills that are required for some of the world’s fastest growing jobs …
David Fuller revisits some thoughts that have been born out in the ecommerce ecosystem. Why did Salesforce buy Demandware? Why did Adobe buy Magento? The answer is very clear when you stop thinking about parts of the customer journey and …
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